We take the media risk.
You keep the customers.

What we believe

Most advertising is still bought on promises: impressions, clicks, audiences that might be interested. We think the buyer of media should be the one who carries that uncertainty, so we built NetBid to do exactly that. We spend our own budget across search, native, social and display, and we are paid only when a real result is delivered.

That model keeps us honest. If a campaign does not produce qualified customers, it does not produce revenue for us either, so every decision we make, from the placements we bid on to the leads we accept, is tied to the outcome our partners actually need.

How we work

Our bidding systems evaluate opportunities in real time and use machine learning to estimate the value of each one before we spend on it. Every response we generate is validated, checked for consent and matched to the buyer whose criteria it fits. Conversion feedback from our partners flows back into the models, so each round of bidding is better informed than the last.

Who we work with

We work with advertisers who want predictable, measurable growth, and with publishers and partners who want to earn more from the audiences they already have. We focus on categories where a well-informed customer makes a real difference to both sides of the transaction.

Our standards

Consumer trust is the foundation of everything we do. We collect only what is needed to fulfil a request, we are clear about how information is used, and we respect the choices people make about their data. Our full approach is set out in our Privacy Policy.